Privacy Policy

1. Data Controller

The data controller responsible for processing your personal data is:

The Art Of Backgammon
Montner, France
Email: gennay31@gmail.com

If you have any questions about this Policy or your personal data, you can contact us using the above details.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

• Identification and contact details: First name, last name, billing and delivery address, email address, telephone number.
• Order and transaction data: Products purchased, order number, purchase history, payment method used (last 4 digits of card, type of card, payment provider – but not your full card details), invoicing information.
• Communication data: Messages sent via contact forms, email exchanges, customer service requests, and related correspondence.
• Technical and browsing data: IP address, browser type and version, device type, operating system, pages visited, duration of visit, referring URLs, and other browsing data collected via cookies and similar technologies.
• Preference data: Preferences regarding products, materials, finishes, and bespoke options, as shared during your interactions with us.
• Marketing and communication preferences: Your choices regarding receiving our newsletters, invitations, or special offers.

3. How We Collect Your Data

We may collect your personal data in several ways, including:

• Directly from you: When you place an order, create an account (if applicable), fill in a contact form, subscribe to a newsletter, request information, or communicate with us by email or telephone.
• Automatically: When you browse the Website, certain technical and browsing data are collected automatically through cookies and similar technologies (see our Cookies Policy for more details).
• From third-party service providers: For example, payment service providers, analytics tools, or advertising partners may provide us with limited information about your transactions or interactions, in accordance with their own privacy policies.

4. Purposes and Legal Bases of Processing

We process your personal data for the following purposes and on the following legal bases:

• Processing and fulfilling your orders (creation and management of orders, payment processing, delivery, invoicing, returns, refunds). Legal basis: performance of a contract (Article 6(1)(b) GDPR).
• Customer relationship management (responding to your requests, after-sales service, bespoke project follow-up, complaints). Legal basis: performance of a contract and/or legitimate interest (Article 6(1)(b) and 6(1)(f) GDPR).
• Website operation and security (maintenance, troubleshooting, fraud prevention, security monitoring). Legal basis: legitimate interest (Article 6(1)(f) GDPR).
• Improvement of our products and services (analysis of browsing behaviour, feedback, statistics). Legal basis: legitimate interest (Article 6(1)(f) GDPR), subject to your cookie preferences.
• Marketing and communications (sending newsletters, invitations, offers, or recommendations tailored to your interests). Legal basis: your consent (Article 6(1)(a) GDPR), which you may withdraw at any time.
• Compliance with legal obligations (accounting, tax obligations, responses to lawful requests from authorities). Legal basis: legal obligation (Article 6(1)(c) GDPR).

5. Cookies and Similar Technologies

The Website uses cookies and similar technologies to:

• Ensure the proper functioning and security of the Website;
• Measure and analyse traffic and performance;
• Personalise your browsing experience;
• Offer targeted content or, where applicable, personalised advertisements.

For detailed information on the cookies we use, their purpose, duration and how to manage your preferences, please refer to our dedicated Cookies Policy.

You can configure your browser settings to refuse or delete cookies, but this may affect the operation and performance of certain features on the Website.

6. Recipients of Your Data

Your personal data may be shared with the following categories of recipients, strictly on a need-to-know basis:

• Internal teams at The Art Of Backgammon (for order processing, customer service, bespoke projects, and site administration).
• Technical and hosting service providers involved in hosting, maintaining and securing the Website.
• Payment service providers (for processing your online payments in a secure manner).
• Logistics and delivery partners (for shipping and tracking your orders).
• Analytics and marketing partners (for audience measurement, statistics, and, where applicable, marketing campaigns, subject to your consent).
• Professional advisers (lawyers, accountants, auditors) where necessary to protect our rights or comply with legal obligations.
• Authorities or courts when required by law or in the context of legal proceedings.

We do not sell your personal data to third parties.

7. International Transfers of Data

Some of our service providers may be located outside the European Economic Area (EEA). Where this is the case, we ensure that:

• The destination country has been recognised by the European Commission as offering an adequate level of protection; or
• Appropriate safeguards are in place, such as the European Commission’s standard contractual clauses, combined with additional technical and organisational measures where necessary.

You can contact us for more information on these safeguards or to obtain a copy, where applicable.

8. Data Retention Period

We retain your personal data only for as long as necessary to fulfil the purposes described in this Policy, and to comply with our legal and regulatory obligations, including:

• Order and billing data: retained for the duration of the commercial relationship, then for the period required by applicable accounting and tax laws.
• Customer account data (if applicable): retained as long as your account remains active, and deleted or anonymised after a period of inactivity, subject to legal obligations.
• Marketing data: retained until you withdraw your consent or until the end of the applicable retention period, in accordance with industry best practices.
• Technical and browsing data: retained for a limited period necessary for security, analysis and improvement of the Website.

Beyond these periods, your data is either deleted or anonymised irreversibly.

9. Your Rights

In accordance with the GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of access: to obtain confirmation as to whether we process your data and, if so, to access it and receive a copy.
• Right to rectification: to request the correction of inaccurate or incomplete data.
• Right to erasure ("right to be forgotten"): to request the deletion of your data in certain circumstances.
• Right to restriction of processing: to request that the use of your data be limited, under specific conditions.
• Right to data portability: to receive your data in a structured, commonly used and machine-readable format and to transmit it to another controller, where technically feasible.
• Right to object: to object at any time, on grounds relating to your particular situation, to processing based on our legitimate interests, and to object to direct marketing.
• Right to withdraw consent: where processing is based on your consent, you may withdraw it at any time, without affecting the lawfulness of processing prior to withdrawal.
• Right to lodge a complaint: with a competent data protection authority if you believe that your rights have been infringed.

To exercise your rights, please contact us at: gennay31@gmail.com.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, alteration, loss or destruction, including:

• Use of secure servers and encryption protocols where appropriate;
• Restricted access to personal data, limited to authorised personnel and service providers;
• Regular monitoring and maintenance of our systems and security measures.

However, no method of transmission or storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.

11. Minors

The Website is not intended for children under the age of 16. We do not knowingly collect personal data from children under this age. If you believe that a child has provided us with personal data, please contact us so that we can delete such data as soon as possible.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technical developments.

Any changes will be published on this page with an updated "Last updated" date. We encourage you to review this Policy regularly to stay informed about how we protect your data.

13. Contact

For any questions, requests or concerns regarding this Privacy Policy or the protection of your personal data, you can contact us at:

The Art Of Backgammon
Montner, France
Email: gennay31@gmail.com